The Department of State should develop a vibrant cultural exchange community that enables Americans to introduce their culture to foreigners on a personal level. The site should prioritize visceral multimedia content and encourage deep interaction between users. This can be accomplished by enabling users to upload their own stories, pictures, and videos related to American culture alongside polished historical content produced by government web managers. The user experience can be further enhanced by compelling visual design, functionality for user content rating, sharing, and commenting, and integration with third party social media sites (ex. YouTube; Flickr). (See: http://www.forloveofliberty.net/) Finally, the site could be fully integrated with a revised Exchanges Connect social networking site to realize the full potential of citizen-led cultural diplomacy.
Idea No. 33